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Branding Your CTE Resources

More and more states are beginning to use the CTE: Learning that works for America® logo, color scheme and messaging in their communication. The result is that CTE administrators, educators, advocates, members of the media, students, parents and others are beginning to experience a consistent look and feel whenever they receive communication or resources from state leaders.


Nebraska CTE

Nebraska created a suite of branding assets designed to raise the profile of CTE.

Nebraska is one state that has taken great care to move beyond logo placement to make sure that resources they create have the full look and feel of the brand. All graphics are created in-house, and all resources feel connected.

Career Education Model Poster
Career Education Video
Career Readiness Booklet
Career Readiness Poster
Career Readiness Standards by Modules
CTE Pocket Guide
• Data and Research Handout
• Family and Consumer Science Brochure
Standards for Career Ready Practice Alignment
Programs of Study Handout

What can you do?

Nebraska’s resources provide a strong example of consistency. Every resource has the unified look and feel of the CTE: Learning that works for America® brand. Consider how you might create the same effect in your state’s CTE resources.