CTE: Learning that works for America® Resources
Achieving the full promise and return on investment of quality CTE will require greater commitment and involvement from everyone interested in better education, a stronger economy and a brighter future for the country. That includes policy and funding support from federal, state and local sources, engagement by business and industry, leadership in secondary and postsecondary institutions, advocacy among students, parents and communities…and more. All of it will be necessary to make sure quality CTE is working for all of us—and for America.
To that end, the following resources are being made available to NASDCTEc members and the public to raise awareness, improve understanding and communicate the important role of CTE in the nation’s future. Most are available for download and ordering online. For others you must first contact NASDCTEc staff for authorization.
CTE: Learning that works for America ® Video
Learn more about this video and more on our video page.
Strategic, thoughtful use of CTE: Learning that works for America® branding resources will help your department better achieve CTE statewide objectives. The Branding Best Practices section provides a comprehensive, in-depth overview of what works and what's recommended when it comes to co-branding, communicating through media outlets, branding your website and more.
10 Ways to Market CTE Now
Once you explore the range of promotional materials, take a few moments to watch this video about how you can promote CTE right now. At the NASDCTEc Spring Meeting earlier this year, Dave Buchholz, from marketing firm David & Associates, shared a top 10 to-do list for the CTE community.
Hit the ground running and support the campaign today.
CTE: Learning that works for America ® Logo
Support the CTE: Learning that works for America ® campaign by using the national logo in your advocacy resources, on your Web site and other materials. Just complete the User Agreement indicating your commitment to be a vigilant steward of the CTE brand. We will process your request within three business days.
State logos (i.e. CTE: Learning that works for Maryland) may also be available for parties in their respective states. CTE State Directors have the discretion of allowing third parties to use the state logo. If you're interested, simply indicate so in your User Agreement form and we will notify you within 10 business days.
Don't forget to also download the User's Guide (below) so you can use your new logo effectively.
CTE: Learning that works for America ® User's Guide
The CTE brand is a registered trademark of NASDCTEc. This guide is intended for the express purpose of providing authorized users with the implementation guidelines, graphic standards and understanding necessary to build and sustain a strong, consistent image and messaging for the CTE brand, its brand story and its value proposition.
Do you have more questions about the CTE: Learning that works for America ® brand? We have collected some common questions from individuals like you who want to use the brand and show their support for CTE. We update this page as questions rise. Don't forget to review theUser's Guide as well for some user basics.
CTE Brand Paragraph
A standard brand paragraph for use in marketing and communications materials to consistently and effectively convey the CTE value proposition. Use as an introduction to CTE on your website, as a CTE descriptor for brochures and handouts, as the final paragraph in a news release, in correspondence, etc.
CTE: Learning that works for America® Brochures
This colorful CTE brochure hits all the right notes in talking about the many ways CTE is working for America. It’s easy to read, informative and loaded with important facts about the benefits of CTE to business and industry, the economy, student achievement, career and college readiness, local communities and more.
CTE: Learning that works for America® Poster
This full-color CTE poster features the new CTE brand logo and tagline “Learning that works for America ®.” It’s the perfect companion for any wall, exhibit, or open surface where students and parents, educators and others can see. Available here for download and printing.
CTE Vision Toolkit
Inside the CTE Vision Tool Kit you’ll find valuable resources specially designed to promote understanding, awareness and support for quality CTE by highlighting the importance of CTE for students, businesses and industry and the economy. The tool kit includes a 3-minute video link, web ads, fact sheets, issue briefs and a PowerPoint presentation about the CTE vision.
TEN Things You Can Do To Help Support CTE
We’ve developed a handy checklist of things you can do to help support quality CTE—and its role in education, the economy and the country’s global competitiveness. While they’re not mutually exclusive, we’ve tailored them for important stakeholders and audiences. Please CLICK on the one below that is closest to your situation to DOWNLOAD/VIEW your list of Ten Things You Can Do to Support CTE.
CTE Talking Points
These talking points can be used for PowerPoint presentations,
speeches, reports, news releases, letters and other communications to help General Audiences (taxpayers, service clubs, parents, community groups, etc.) gain a better understanding of the value proposition for CTE—and how CTE is “Learning that works for America.”
CTE Talking Points: Business and Industry
These talking points can be used when interacting with business and industry representatives. Embed these points in PowerPoint presentations, speeches, reports, news releases, letters and other communications to help the business and industry audiences gain a better understanding of the value proposition for CTE—and how CTE is “Learning that works for America.”