Branding Web Sites
States are very interested in using social media – particularly Web sites – to communicate the CTE brand. Web sites are a very visible form of communication, and they are also relatively inexpensive as a form of marketing. Branding your state CTE Web site will help spread the message of CTE and unify you with the national look and feel of CTE.
A number of states are using the CTE logo on the Web sites, but two states –Ohio and New Jersey – have gone beyond just using the logo. They are also using the branding resources, messaging and color scheme to create a consistent look and feel.
The Ohio Department of Career-Technical Education updated the departmental Web page to include the logo and look of the branding. The three main sections of the Web page are displayed in the three colors of the CTE logo: blue, green and orange.
The Web site also includes a link to a podcast message from the former state director; the podcast provides an overview of Ohio CTE and reinforces the CTE: Learning that works for America® brand and message.
New Jersey’s office of Career and Technical Education has also included the CTE brand on its website. As with Ohio, the three main sections of the Web site are displayed in the three colors of the CTE logo. The site also prominently displays the CTE logo and the CTE: Learning that works for America® video.
What can you do?
If your state is planning to use the new CTE: Learning that works for America® brand on your Web site, think about a well-rounded approach. Be sure to use not only the logo, but also the brand color scheme and the brand messaging to communicate the brand promise.